I Tried Nudestix & Now I See Why Sofia Richie Loves It


Founded in Canada in 2014, Nudestix is a perfect example of no-makeup makeup. Available in mainly stick form (as the name suggests), the brand’s range of products are easy to apply and work for any occasion. “Out with the bag overflowing with compacts and brushes, and in with simple makeup crayons for the face, eyes, lips, and even cheeks,” shares Taylor Frankel, one of Nudestix’s founding trio (her sister Ally and mom Jenny make up the other two parts). You won’t find any bold pops of color in the brand — Nudies Blush Stick in Picante is about as loud as it gets — but you will find a number of multipurpose lip, cheek, and eye crayons in wearable neutral shades.

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